Video has become indispensable at work. Whether you want to onboard a new colleague, post a message on LinkedIn, or address customers in their own language: video works much better than a long chunk of text. Nowadays, thanks to AI, you no longer need expensive cameras or a studio to make a good video.
The range of AI tools is simply very large. The right choice mainly depends on what exactly you want to create: are you looking for a talking digital avatar for an explainer video, beautiful visuals for an advertisement, or do you want to quickly create a short video for social media?
Do you regularly give trainings, presentations or instructions to colleagues? Manually recording this kind of video material costs an enormous amount of time and energy. Especially when working methods, software or company rules change regularly, old recordings quickly become outdated.
How it works: You type the desired explanation as text into the system and choose a suitable digital presenter (avatar). This virtual speaker then pronounces your text in a very natural way.
Biggest advantage: Maximum flexibility and multilingualism. Does a step in the process change? You don’t need to arrange a camera, microphone or speaker again. You simply adjust the relevant sentence in the script and the video is updated within a few minutes. In addition, you can convert the same video into more than 100 different languages with a single click.
Best for: HR departments onboarding new employees, IT teams creating software instructions and quality managers who want to communicate protocols clearly.
Are you active abroad or do you want to send personal sales videos to dozens of potential customers at once? Manually recording separate videos per language or per customer takes an enormous amount of time and is practically not feasible.
How it works: HeyGen uses advanced video cloning and smart translation software. You can upload an existing video of an employee, after which the tool automatically translates it into another language. The AI adjusts not only the voice, but also the lip movements of the speaker.
Biggest advantage: Strong personalization and realistic voice clones. You address international customers directly in their own language, with the face and voice of your own team member.
Best for: Marketing teams scaling internationally, multilingual product demonstrations and personalized videos for sales outreach.
Does your marketing team need to create short videos every week for platforms like LinkedIn, Instagram or YouTube? Manually cutting, editing and subtitling separate recordings takes an incredible amount of time.
How it works: You enter an existing text (such as a written article, a blog or a few key points). The AI automatically selects suitable visuals to match, edits everything into a polished video, adds a voiceover and places the subtitles on the screen.
Biggest advantage: Super-fast content repurposing. You turn written blogs or documents into professional videos within a few minutes, without needing any experience with video editing.
Best for: Content marketers and communication teams who want to regularly post short videos to quickly gain visibility.
Does your marketing team need to create eye-catching visuals every week for social media, blogs, or ads? Finding the right stock photos or shooting and editing images yourself often costs a lot of time and budget.
How it works: You simply type a description of the image you have in mind (for example: “A modern office environment with people collaborating on a laptop, in a fresh, business style”). The AI then generates unique images based on your input within a few seconds. You can request variations and easily adjust the images to your needs.
Biggest advantage: Always unique and relevant visuals. You have direct access to an unlimited source of custom-made images, without depending on standard stock photos or expensive photoshoots. You create professional visuals that perfectly match your brand and message, even without graphic design skills.
Best for: Content marketers, social media managers, and designers who need high-quality visuals quickly and efficiently to visually strengthen their content and stand out.
